LinkedIn is the best platform for B2B lead generation, responsible for 80% of B2B leads generated on social media platforms. In this guide, I will show you how to get your first 100 B2B leads at zero cost, all while saving time with the help of automation. Let’s dive right in.
STEP 1 – Download a special Chrome Extension
I am using Wallaxy, a special Chrome Extension designed to automate LinkedIn B2B prospecting. This tool compiles a list of potential customers, sends connection requests, and automates follow-up messages, including scheduling calls. Download the Wallaxy Chrome Extension now to get extended 1-month free trial. No credit card is required.
STEP 2 – Create an automated campaign
Before launching your first lead generation campaign, you need to build a list of potential customers or prospects. To do this, visit the LinkedIn website and open the People Search page to filter out unwanted individuals. Using the “All Filters” button, I recommend setting a custom Title field (I typically use “CTO”), select 2nd level connections, and then specify custom location. The more filters you apply, the more precise your target group will be. As a result, you will get better results in your marketing campaigns. Once you have created your list of people, open the Chrome Extension you installed in Step 1 and import your candidates.
The next step is to set up the message sequence. I use the “Invitation + 2 messages” option.
- Invitation notes – I recommend not using them.
- Set up 2 follow-up messages. Check the writing tips bellow. You can set a delay between your messages.
- Your new prospects will begin receiving invitations and follow-up messages once you launch the campaign.
STEP 3 – Keep your browser open
To ensure that follow-up messages are sent to your prospects on time, keep your Chrome Extension and LinkedIn website open.
My Tips for Writing the Follow-Up Sequence:
- Keep your messages short
- Avoid using multiple call-to-actions in a single message
- Consider offering a “book a call” CTA; if it works, great! You’re in excellent business!
- Adding a touch of humor to your messages can help break the ice
- Instead of pushing for a sale, consider offering something for free, like industry research
- For the second message, keep it simple. For example: ‘Hello, I was wondering if you saw my previous message.’
- ChatGPT can generate numerous text samples for you to try
✱ Additional LinkedIn B2B Lead Generation Tips (click show)
This list is generated by an AI service.
Step 1: Define Your Goals
Before diving into LinkedIn lead generation, it’s crucial to clarify your objectives. Are you interested in connecting with professionals in your industry, seeking mentorship, exploring job opportunities, or expanding your network for potential B2B leads?
Step 2: Identify Your Targets
To make the most of your LinkedIn lead generation efforts, search for professionals who align with your goals and interests. Look for individuals actively involved in your industry, sharing similar skills, or connected with mutual contacts.
Step 3: Personalize Connection Requests
Sending personalized connection requests is crucial in LinkedIn outreach. Mention why you want to connect, what intrigues you about their profile or experiences, and how a connection could be mutually beneficial for LinkedIn lead generation.
Step 4: Craft Thoughtful Messages
When someone accepts your LinkedIn connection request, send a personalized thank-you message. Express genuine interest in their background, experiences, or recent achievements, as this is the foundation for building meaningful relationships.
Step 5: Engage Actively with Their Content
To establish credibility and demonstrate your interest, engage with the content your connections share. Like, comment, and share their posts when appropriate. This not only keeps the conversation flowing but also showcases your genuine engagement in LinkedIn lead generation.
Step 6: Offer Value
Before seeking any favors, focus on providing value to your connections. Share relevant articles, insights, or resources that might pique their interest. This positions you as a valuable LinkedIn connection rather than someone solely looking to gain.
Step 7: Nurture the Relationship
Building a meaningful connection on LinkedIn takes time. Regularly check in with your connections, share updates about your own experiences, and maintain an ongoing dialogue to foster lasting relationships.
Step 8: Introduce Yourself Clearly
Should your LinkedIn connection ask who you are or why you reached out, be prepared to provide a clear and concise introduction. Explain your background, your reasons for reaching out, and your shared interests for LinkedIn lead generation.
Step 9: Be Patient
Understanding that not everyone will respond immediately or at all is crucial. Professionals have busy schedules and might not always have the time for lengthy conversations, so patience is key in LinkedIn lead generation.
Step 10: Respect Their Boundaries
In the world of LinkedIn lead generation, respecting others’ decisions is essential. If someone doesn’t respond or declines your request, maintain professionalism and avoid being pushy or persistent to preserve your reputation.
LinkedIn lead generation is an essential strategy for expanding your professional network and finding valuable B2B leads. However, the process can be time-consuming and tedious. In this comprehensive guide, we’ll walk you through the steps to master LinkedIn lead generation while introducing a special tool that can help you save time along the way.